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    Deals, pregnancy & new parent advice, cool products, and a few laughs - customized for your parenting stage - right in your inbox!

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  • Check out Todd Parr's first e-book for GROWN-UPS WHO ARE GROWING!

    For every free download of the e-book, we'll donate $1 (up to $10,000) to Project Night Night to help homeless children.

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  • Get Todd Parr's NEW E-book for parents who had no idea what they were getting into!

    For every free download of the e-book, we'll donate $1 (up to $10,000) worth of product to Cradles to Crayons to help children in need.

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  • Let’s just say letting them feed themselves is a necessary, but completely messy evil.

    See our line of feeding favorites that keep drinks in the cup and bowls on the tray. Really.

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  • Don't you wish you could swipe, tilt and tap to make sure your baby is happy?

    Our mobile game app let's you have a little fun with some typical parenting activities. Play for free now!

  • Have a laugh on us.

    We think it’s the best way to deal when you have no instruction manual or license for this level of newness.

    Meet Frank & Hope

Our Story

Babies don't come with an instruction manual so parents need to think on their feet.
For more than 60 years, The First Years family has been applying that same creative thinking to everything we do. Making helpful, innovative products for your parenting journey is what motivates us every day.

Here are some of our specialties:

Sipping & Eating

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Soothing with Pacifiers

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Comfy Bath Times

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Potty Training Tools

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