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    Deals, pregnancy & new parent advice, cool products, and a few laughs - customized for your parenting stage - right in your inbox!

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  • MAKE CLEAN UP A CHORE THEY WON'T IGNORE (without bribery)

    Add a little magic to bath time while building essential developmental skills with the Disney Baby bath collection of toys and storage.

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  • THE BEST SEATS in the house

    Potty training with their favorite Disney Baby character is a step closer to independence.

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  • Let’s just say letting them feed themselves is a necessary, but completely messy evil.

    See our line of feeding favorites that keep drinks in the cup and bowls on the tray. Really.

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  • Have a laugh on us.

    We think it’s the best way to deal when you have no instruction manual or license for this level of newness.

    Meet Frank & Hope

Our Story

Babies don't come with an instruction manual so parents need to think on their feet.
For more than 60 years, The First Years family has been applying that same creative thinking to everything we do. Making helpful, innovative products for your parenting journey is what motivates us every day.

Here are some of our specialties:


Sipping & Eating

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Soothing with Pacifiers

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Comfy Bath Times

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Potty Training Tools

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