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  • supports every feeding choice

    Whether you’re supplementing, formula feeding, or weaning, your baby will love Breastflow® since it’s the only bottle designed to work just like the breast.

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  • Drink from anywhere around the rim!

    The Simply Spoutless Cup lets little ones drink naturally just like an open cup, minus the spills!

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  • Keep Sipping Simple

    Easy-to-clean, One Piece Lid, with built-in valve means no small parts to wash, assembly, lose or store!

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  • stay connected with us

    Deals, pregnancy & new parent advice, cool products, and a few laughs - customized for your parenting stage - right in your inbox!

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  • Let’s just say letting them feed themselves is a necessary, but completely messy evil.

    See our line of feeding favorites that keep drinks in the cup and bowls on the tray. Really.

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Our Story

Babies don't come with an instruction manual so parents need to think on their feet.
For more than 60 years, The First Years family has been applying that same creative thinking to everything we do. Making helpful, innovative products for your parenting journey is what motivates us every day.

Here are some of our specialties:


Sipping & Eating

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Soothing with Pacifiers

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Comfy Bath Times

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Potty Training Tools

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