• Did you notice we look a little (ok, a lot) different than we did?

    Rest assured, The First Years continues to deliver helpful, innovative products like we’ve always done. When you’ve been doing it for over 60 years, you could say it becomes a bit of a habit.


    “Waffle Boy” from Flushing, MI - #thefirstyearsfan
  • Let’s just say letting them feed themselves is a necessary, but completely messy evil.

    See our line of feeding favorites that keep drinks in the cup and bowls on the tray. Really.

    Learn more

  • Make a beeline to the potty before it’s too late.

    Get ‘em motivated and get ‘er done.

    See the complete potty training line

  • Have a laugh on us.

    We think it’s the best way to deal when you have no instruction manual or license for this level of newness.

    Meet Frank & Hope

Our Story

So what has changed? Well, we think we look less boring than we did. Our new logo and packaging is vibrant and creative - we’re ready to help you tackle any parenting moment, anytime.

Here are some of our specialties:


Sipping & Eating

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Soothing with Pacifiers

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Comfy Bath Times

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Potty Training Tools

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